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Trends, Art & More from the Wild Apple team

When you work in art licensing, Christmas art isn’t just a seasonal focus—it’s a year-round staple. While most people are just pulling out their garlands in November, we’re reviewing reindeer in April and finalizing Santa suits in August. That’s because holiday-themed artwork is one of the top-selling categories in art licensing, and it touches nearly […]
Not every trend comes in loud. Some show up with quiet strength, like a wide sky just before sunrise. That’s the energy behind the growing shift toward Western-inspired art with a fine art sensibility. The Home on the Range trend is gaining ground, not through cowboy kitsch or heavy rustic clichés, but through painterly landscapes, […]
You already know what art licensing is—and you probably know that Wild Apple has a massive catalog, a killer design team, and a serious eye on what’s trending. So we’re skipping the basics. Instead, we’re answering the questions manufacturers ask us once they’re already in it. The real-world, behind-the-scenes stuff like: Can you help us […]
Let’s talk about the blue and white renaissance happening across home decor right now. It’s not new, but it feels incredibly fresh—a return to tradition with a twist. From intricate toile and chinoiserie prints to hand-painted Delft-inspired florals, blue and white is showing up across every product category: wall art, ceramics, textiles, tabletop, bedding, wallpaper, […]